'Yellowstone' premiere sets record as creator explains billion-dollar risk behind success

Fast national data from Nielsen show that the Paramount Network show earned 12.1 million live-plus-same-day viewers, reaching the biggest debut numbers the Western show has seen.

Ashwin Navin, co-founder and CEO of Samba TV, stated in a statement via The Hollywood Reporter, "After four seasons, the show's massive audience base continues to impress with its latest season premiere becoming the most watched scripted television premiere of 2022."

Yellowstone" continues to satiate the appetites of a wide range of American Midwest viewers who are drawn to Western-themed television genres,

 which have been somewhat underrepresented in recent years. For the season premiere, viewership was noticeably over-indexed in places like Pittsburgh, Cleveland, and St. Louis

"Yellowstone" delves into the ways in which Kevin Costner's character, John Dutton, is adjusting to his newfound responsibilities as Montana's governor and the unforeseen difficulties his rancher family faces.

Since it debuted in 2018, the popular series has attracted unexpected admirers like Drake.

Taylor Sheridan, the show's creator, recently discussed the popularity of the program in an interview with The Atlantic. Before the show became successful,

 Sheridan had to battle to maintain the show's integrity.The director assured Viacom that no writers' room notes

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